Well, the campaign for Sleep When I'm Dead was a complete failure, but that shouldn't deter us from trying again. So check out the Support the Singles page, find your local station, and ask them to play The Perfect Boy. Hell, play the "emo remixes" card with them if you have to. : )
And if you hear it being played anywhere, or you have success with your local dj, please post a report in the comments. Thank you!